Morning experts (From 9:00 to 13:00)
HONZA BARTOŠ
Performance Advertising
Be visible and sell more
What can the advisor help you with?
- Make money with Meta ads
- Scale your business
- Get the most out of Meta
Juraj Pobjecký
Brand
Build a strong brand
What can the advisor help you with?
- What it means to have a unique brand and how to build one
- What to base your brand on
- What are brand codes and how to work with them
- How to communicate to sell and build a brand simultaneously
Zdeněk Dvořák
SEO
Be searchable
What can the advisor help you with?
- Which SEO tools you must invest in
- When to start SEO and what the first steps should be
- How AI Overview will impact SEO
- All SEO activities from technical, content, to link-building
Zbyšek Nádeník
UX/CX
Be intuitive and convince better
What can the advisor help you with?
- Understand your customer
- Create a user-friendly website
- Increase conversion rate through UX
Peter Krišťák
Pricing
Set the right price & Earn more
What can the advisor help you with?
- Strengthen price attractiveness, increase traffic and conversions without going bankrupt
- Discover what customers truly value and how to profit from it
- How to handle discounts and promotions
- Which pricing tools to use
Petra Stupková
Legal
Avoid problems with AI
What can the advisor help you with?
- advice on how to protect your brand and products
- how to handle collaboration with an agency or developer
- how to ensure that IP, claims, marketing, contests and other matters are legally sound
- how to avoid risks when using AI (generating content, using chatbots, working with personal data, etc.)
Pavel Pola
Retention marketing
Work with your contacts better
What can the advisor help you with?
- Improve email campaign results
- Use AI in email communication
- Maximize value from your contact database
- Boost campaign effectiveness
- Help with deliverability or if you don’t even know where your emails are going
- Automate your campaigns
Adam Šilhan
Analytics
Decide based on data
What can the advisor help you with?
- Efficiently allocate marketing budget
- Increase marketing effectiveness with data
- jak začít pracovat s dlouhodobou hodnotou zákazníkaStart working with customer lifetime value
Jiří Chomát
Marketing strategy
Find opportunities
What can the advisor help you with?
- discuss and validate your business ideas
- find ways to differentiate yourself from competitors
- discuss how to take a new product to market
- how to adapt to market changes
Petra Kubita Nulíčková
HR
Be an attractive employer/employee
What can the advisor help you with?
- Set up a quality recruitment process
- Become an attractive employer
- Personal development support
- Help individuals with resumes or LinkedIn profiles
Afternoon experts (From 13:30 to 17:30)
Jiří Schaffer
Performance advertising
Be visible and sell more
What can the advisor help you with?
- Earn more money with performance advertising (Google, Seznam, Meta)
- Attract more leads, orders, and inquiries
- Advice on how to know if your current PPC campaign manager is overcharging you
- Expert advice backed by experience from e-shops like Maxima Reality, Prospánek.cz, or Trime
Jan Kočenda
Brand
Be recognizable
What can the advisor help you with?
- Acquire new paying customers
- Identify and find your target audience
- Stand out among competitors
- Define associations and emotions linked to your brand
- Expert advice from work with brands like Vasky or Trezor
Martin Matějka
SEO
Be searchable
What can the advisor help you with?
- How to be more findable online
- How to create content loved by search engines and visitors
- How to prepare for SEO in the AI mode (a.k.a. the new Google is coming)
David Kočí
UX/CX
Be intuitive and convince better
What can the advisor help you with?
- Improve UX and conversion rate of your e-shop
- Where to start implementing ideas for improvement
- How to identify what will bring the most business value
Petr Bláha
Pricing
Set the right price & Earn more
What can the advisor help you with?
- Set the right margin for maximum profit
- Decide on the right pricing
- Set up your product team to take control over pricing
- Make decisions when selling across markets/channels
Karolína Houžvičková
Legal
Prevent problems
What can the advisor help you with?
- Sell online safely and with peace of mind (terms and conditions, inspections by authorities)
- Translate legal language into understandable Czech (yes, even legal clauses can be explained clearly)
Ondřej Kuhn
Retention marketing
Get the most out of your databases
What can the advisor help you with?
- discover how you can activate your customers with the data at your disposal
- set a strategy for meaningful retention and customer relationships
- discover the power of hyper-segmentation and personalization in communications
Vašek Jelen
Analytics
Understand your data
What can the advisor help you with?
- Set up tracking from data collection to reports and activation
- Consult technical topics (which tools to use, how to set them up)
- Consult strategic topics (which activities drive most business value, what competitors are doing)
Michal Krutiš
Marketing strategy
Get the right direction
What can the advisor help you with?
- Assess and analyze your current situation and identify actionable problems
- Think beyond current capabilities
- Create a plan and help implement it
- Achieve competitive advantage
Magdaléna Divišová
HR
Get the right people
What can the advisor help you with?
- Recruitment and career advice in online and e-commerce
- Filling key C-level positions and career consulting for top talents
- Consult company transformation, expansion, or entering the online market
Hexadesign