Morning experts (From 9:00 to 13:00)
HONZA BARTOŠ
Performance Advertising
Be visible and sell more
What can the advisor help you with?
- Make money with Meta ads
- Scale your business
- Get the most out of Meta
Juraj Pobjecký
Brand
Build a strong brand
What can the advisor help you with?
- What it means to have a unique brand and how to build one
- What to base your brand on
- What are brand codes and how to work with them
- How to communicate to sell and build a brand simultaneously
Zdeněk Dvořák
SEO
Be searchable
What can the advisor help you with?
- Which SEO tools you must invest in
- When to start SEO and what the first steps should be
- How AI Overview will impact SEO
- All SEO activities from technical, content, to link-building
Zbyšek Nádeník
UX/CX
Be intuitive and convince better
What can the advisor help you with?
- Understand your customer
- Create a user-friendly website
- Increase conversion rate through UX
Peter Krišťák
Pricing
Set the right price & Earn more
What can the advisor help you with?
- Strengthen price attractiveness, increase traffic and conversions without going bankrupt
- Discover what customers truly value and how to profit from it
- How to handle discounts and promotions
- Which pricing tools to use
Petra Stupková
Legal
Avoid problems
What can the advisor help you with?
Pavel Pola
E-mail marketing
Work with your contacts better
What can the advisor help you with?
- Improve email campaign results
- Use AI in email communication
- Maximize value from your contact database
- Boost campaign effectiveness
- Help with deliverability or if you don’t even know where your emails are going
- Automate your campaigns
Adam Šilhan
Analytics
Decide based on data
What can the advisor help you with?
- Efficiently allocate marketing budget
- Increase marketing effectiveness with data
- jak začít pracovat s dlouhodobou hodnotou zákazníkaStart working with customer lifetime value
Jiří Chomát
Marketing strategy
Find opportunities
What can the advisor help you with?
Petra Kubita Nulíčková
HR
Be an attractive employer/employee
What can the advisor help you with?
- Set up a quality recruitment process
- Become an attractive employer
- Personal development support
- Help individuals with resumes or LinkedIn profiles
Afternoon experts (From 13:30 to 17:30)
Jiří Schaffer
Performance advertising
Be visible and sell more
What can the advisor help you with?
- Earn more money with performance advertising (Google, Seznam, Meta)
- Attract more leads, orders, and inquiries
- Advice on how to know if your current PPC campaign manager is overcharging you
- Expert advice backed by experience from e-shops like Maxima Reality, Prospánek.cz, or Trime
Jan Kočenda
Brand
Be recognizable
What can the advisor help you with?
- Acquire new paying customers
- Identify and find your target audience
- Stand out among competitors
- Define associations and emotions linked to your brand
- Expert advice from work with brands like Vasky or Trezor
Martin Matějka
SEO
Be searchable
What can the advisor help you with?
- How to be more findable online
- How to create content loved by search engines and visitors
- How to prepare for SEO in the AI mode (a.k.a. the new Google is coming)
David Kočí
UX/CX
Be intuitive and convince better
What can the advisor help you with?
- Improve UX and conversion rate of your e-shop
- Where to start implementing ideas for improvement
- How to identify what will bring the most business value
Petr Bláha
Pricing
Set the right price & Earn more
What can the advisor help you with?
- Set the right margin for maximum profit
- Decide on the right pricing
- Set up your product team to take control over pricing
- Make decisions when selling across markets/channels
Karolína Houžvičková
Legal
Prevent problems
What can the advisor help you with?
- Sell online safely and with peace of mind (terms and conditions, inspections by authorities)
- Translate legal language into understandable Czech (yes, even legal clauses can be explained clearly)
Vašek Jelen
Analytics
Understand your data
What can the advisor help you with?
- Set up tracking from data collection to reports and activation
- Consult technical topics (which tools to use, how to set them up)
- Consult strategic topics (which activities drive most business value, what competitors are doing)
Michal Krutiš
Marketing strategy
Get the right direction
What can the advisor help you with?
- Assess and analyze your current situation and identify actionable problems
- Think beyond current capabilities
- Create a plan and help implement it
- Achieve competitive advantage
Magdaléna Divišová
HR
Get the right people
What can the advisor help you with?
- Recruitment and career advice in online and e-commerce
- Filling key C-level positions and career consulting for top talents
- Consult company transformation, expansion, or entering the online market
Hexadesign