Advisory Zone

What can Vašek advise you on?

• How to set up tracking for your project — from data collection through to reports and data activation
• Technical topics (which tool to choose, how to set everything up, how to involve AI)
• Strategic topics (which data activities have the biggest business impact, and how other market players are doing it today)

What can Karel advise you on?

• A quick brand audit
• Brand asset audit
• Tips on how to set up your brand
• How to manage your brand within a team
• Marketing strategy consultation

What can Honza advise you on?

• Tell you straight whether the problem is in your Meta ads or in your business
• Share specific tips to boost your performance
• Advise on how to increase average order value (AOV) without discounts or price hikes
• Share experience from managing over a billion CZK in ad spend (Under Armour, Trezor, Tomas Arsov)

What can Petra advise you on?

• Building a quality recruitment process
• How to become an attractive employer
• Personal development
• CV or LinkedIn profile advice for individuals

What can Juraj advise you on?

• What it means to have a unique brand and how to achieve it
• What to build your brand on
• What brand codes are and how to work with them
• How to communicate so you sell while also building your brand

What can Adam advise you on?

• How to allocate your marketing budget effectively
• How to speak the same language as your CFO and align better on budgeting — and vice versa
• Exploring data warehouse options — what they're good for, what they cost and how to get started
• Where AI makes sense in data work, how to approach it and what to watch out for

What can Petra advise you on?

• How to protect your brand and products
• How to structure agreements with an agency or developer
• How to make sure your T&Cs, complaints, marketing, promotions and other requirements are legally sound
• How to avoid risks when using AI (content generation, chatbots, handling personal data)

What can Petr advise you on?

• How to set the right margin to maximise your profit
• How to make sound pricing decisions
• How to structure your product department to gain control over pricing
• How to make decisions when selling across multiple markets or channels

What can Jiří advise you on?

• Discuss and validate your business ideas
• Find ways to differentiate yourself from competitors
• Discuss how to bring a new product to market
• How to adapt to changing market conditions

What can Magdaléna advise you on?

• Recruitment and career guidance in online and e-commerce
• Filling key C-level positions and career coaching for top talent
• Consulting on company transformation, expansion or entering the online market

What can Zdeněk advise you on?

• How to do SEO with AI
• Which SEO tools you absolutely need to use
• When to start with SEO and which steps should come first
• How and why to create content, and what website authority means today

What can Jindra advise you on?

• Where AI really saves time in an e-shop and where it is just an expensive toy
• Custom tools: reports, dashboards and internal apps you can build without a developer
• Content and creative with AI: product copy, banners and campaigns that are not generic filler
• Vibe coding in practice: what a marketer can handle alone and what still belongs to a developer
• How to bring an AI First mindset into your company: where to start, whom to involve and how to tell it is working

What can Karolína advise you on?

• Sell online safely and with peace of mind — whether it's terms & conditions or ČOI inspections
• Translate legal language into plain, understandable terms (yes, even statutes can be explained like a human)

What can David advise you on?

• Improve UX and conversions in your e-shop
• Where to start when implementing your e-shop improvement ideas
• How to identify what will have the biggest business impact for you

What can Michal advise you on?

• Evaluate and analyse your current situation and break it down into actionable problems
• Think beyond the limits of what's currently possible
• Create a plan and help with its execution
• Get you to a point where you gain a competitive advantage

What can Martin advise you on?

• How to be more discoverable online
• How to create content that both search engines and visitors will love
• How to work with GEO (SEO in the AI era) — how to get there and how to measure it

What can Zbyšek advise you on?

• How to understand your customer
• How to have a clear, easy-to-navigate website
• How to increase conversion rate through UX

What can Pavel advise you on?

• Improve results from your email campaigns
• How to use AI in email communication
• How to get the most out of your contact database
• Improve campaign efficiency
• Deliverability — or not even knowing whether and where your emails land
• Automate campaigns

What can Michal advise you on?

• How to start using AI in e-commerce in a meaningful way
• Where AI can save time and costs the fastest
• How to set up AI workflows for a marketing team
• How to use AI for content, ads, newsletters and creative
• How to automate repetitive marketing and operational tasks
• How to use AI for reporting, analytics and working with data
• How AI can improve your CRM, e-mailing and customer care
• How to tell what is worth automating and what should stay with people

What can Jiří advise you on?

• Make more money through performance advertising (Google, Seznam and Meta)
• Bring in more leads, orders and sales
• How to tell if your current PPC manager is shortchanging you
• Expert advice based on experience from projects like Maxima reality, Prospěnek.cz and WorkLounge.cz