Originally from Berlin, Lukas started as a network administrator, but for years he has fully devoted himself to online marketing. He got into the online world as a webmaster, held several other positions, and then moved to Kentico in Brno. Afterwards, he was CMO for the Smartlook analytics tool, which is used by customers in more than 90 countries. He loves all online marketing tools and tactics that move a business forward, and although he still considers PPC a top marketing channel, he likes to experiment with new opportunities. Last year he celebrated his first 200 million crowns spent in B2B and B2C online campaigns. Currently, he is a freelancer and helps B2B SaaS tools penetrate the global market through online marketing.
Come and talk about the legal changes that every e-shop has to deal with in 2024. Whether it's cookie bar innovations or legal issues in AI. Petra will also advise on brand protection or help you get a trademark grant. Stop by for advice and practical checklists of every e-retailer's legal uncertainties.
Michal helps clients with defining target groups, core messages, and the pillars of a brand. He creates marketing strategies for e-shops, as well as B2B and B2C companies. He also helps them set up processes, recruit, and evaluate KPIs. Discuss with him how best to set priority targets in your marketing plan. He started as an SEO consultant in 2003, co-founded H1.cz, and has managed marketing for several companies. Today he runs the MarketingMapy.com project.
Petra Dolejšová is a lawyer who specializes in the legal aspects of e-commerce, marketing, as well as personal data protection and branding. She will be happy to take a look at the issues that concern you, and will do her best to help you get a good night sleep once again. She explains everything clearly - her sentences are not full of gobbledygook or legal jargon; instead, she prefers simple but strong solutions with an overlap in marketing.
Andrea has moved from an SEO agency into the legal profession, and at eLegal she specializes in consumer law and influencer marketing law. She helps clients set business terms and conditions for e-shops, complaint processes, and websites as a whole, so that the Czech Trade Inspection Authority is unable to deliver any nasty surprises during inspections. As part of marketing, she deals with relationships and contracts with influencers whom companies involve in their campaigns.
Petr got into Facebook ads at the age of 19, when they helped him generate millions in sales every month in his men's fashion e-shop. That's when he realized how business works and how a company can make a packet with Facebook ads. Today, together with his team, he takes care of campaigns for clients such as Manboxeo, Angry Beards, Grizly, and Vasky. At Reshoper, Petr will advise you on how to use Facebook promotion to achieve what you really want.
Jirka is an entrepreneur of change and consultant - Jirka has been in e-commerce for twenty years and is now helping companies do business on the Internet. In close cooperation with his clients, he designs and implements changes in business, digital products, service design, brands, and marketing strategies. Because you need to change all the time. All the time!
David is an expert in UX and conversion rate optimization. He is involved in helping to improve the business performance of web projects, primarily e-commerce and SaaS projects. Dozens of successful projects have been developed in his hands, including Office Depot, Shoptet, SupportBox, Koralky.cz and GentlemanStore. He has been running his own e-shop for 11 years, so he always looks at projects practically and in a way that makes business sense.
Pavel helps both larger and smaller clients with the optimal setup of their email campaigns. His goal is to reduce the volume of "spam" that e-shops spew at their customers on a daily basis in the form of untargeted and non-personalized campaigns. He makes sure that email campaigns bring the desired results. His favourite line is "undelivered email doesn't sell" so you can discuss with him, for example, whether your emails even reach recipients' inboxes.
Karel is a freelance marketing consultant and PPC campaign manager for large and medium sized e-shops. His focus is on maximum efficiency and automatization. He will advise you on how to get the most out of your PPC campaigns, how to properly control and task your campaign manager and how to evaluate campaigns. He will add valuable tips on how to keep your campaign creation and management as simple as possible.
Honza focuses on UX, web usability, increasing conversion rates and designing, creating and testing web applications. He works with some of the leading companies, especially in e-commerce. He is a supporter and promoter of the idea "Don't make the user think." He places great emphasis on practicality, efficiency, and evaluation. He will have examples and templates ready for you to put into action the very next day.
Zdeněk has been working with backlinks professionally since 2010. He has experience with both small and huge websites and he regularly writes about link building. For the last five years he has been getting links mostly for Biano. He enjoys finding ideas to get links that not everyone can have, and he loves working with people.
Honza is one of the leading specialists in performance advertising on Facebook in the Czech Republic. He has spent hundreds of millions of crowns on Facebook and set up thousands of campaigns. He knows that for successful advertising on Facebook, only creativity or text is not enough, so he deals with other areas of online marketing with his clients. His clients include big and small brands such as Zoot, Under Armour, Rybízák, Protein&Co, Alkohol.cz or Čokolandie.
Martin has dedicated his professional life to SEO for twenty years. He knows all the secrets and nooks and crannies of this marketing discipline and is happy to share his experiences both on his blog and at consulting lunches, as well as within Reshoper. His clients include the biggest players in the industry, so it's no wonder he has the experience to share.
Vasek has been involved in digital analytics for more than 15 years - from measurement setup to data visualization and interpretation. He helps companies keep their data in order and know how to make the most of it. Recently, he has been primarily focused on implementing and using data from GA4 (including the paid version of GA4 360), as well as connecting data from websites and apps with data from other corporate systems. After years as a freelancer, he co-founded an analytics studio, MeasureDesign, which trains new analysts in addition to analytics projects and customized training. At Reshoper, he can advise on everything from practical tips to strategic questions about measuring and evaluating data.
Radek has been devoted to loyalty programs for twenty years and his professional career is permanently linked with this field. He was given a unique chance to devise and launch the Baťa club, which he took care of until 2010. Now, as a freelancer, Radek shares his extensive experience through consultations, workshops and tailor-made complete projects. He is a regular jury member of The Loyalty Awards in London. Over the years, he has accumulated a great deal of information about hundreds of different loyalty programs from around the world and put it in a publicly accessible database at dbvp.cz.
Jakub Kantor is a Brand Strategist & Architect with LEVEL C certification. He creates strong brands that stand out. Through strategic management and branding, he shapes local businesses and major players around the world. This includes renowned brands such as Komerční banka, Dr. Oetker, PONER, Atreya and Nestlé. With his show Brand Talk he goes to meet interesting personalities from the world of branding and business. He is also the co-author of BrandHunters, the first ever Czech podcast about brands.
Reshoper s.r.o.,
Dvořeckého 628/8,
169 00, Praha 6 - Břevnov
ID 04180241
VAT ID CZ04180241
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