Expert zone | Reshoper

At the table with a CEO

Raul Rodriguez

CEO, Dajana Rodriguez

Raul Rodriguez is the CEO of the fashion brand Dajana Rodriguez. In recent months, he has fully integrated AI and vibe coding into the day-to-day running of the company – not just as a topic for presentations, but as a tool that changes the numbers. Using AI, he has built internal applications, automated company processes and cut fixed costs by more than €24,000 a month. He shares his experience directly and without theory: he shows specific solutions that have an immediate business impact. His motto: „No fluff, no talking around it, just pure practice.“

What can Raul help you with?

He will help you deploy AI in your company meaningfully, even without your own IT team, determine which processes to automate first, and show you how to build custom internal applications with vibe coding. He will also advise you on using AI in marketing, operations or CRM so that automation really saves you both time and money.

Klára Borlová

Co-owner, Little Shoes

Klára is the founder and owner of Little Shoes, where you can choose the most comfortable barefoot shoes from more than 60 brands. They put shoes on children and adults in the Czech Republic and abroad, and show that barefoot shoes are love at first step.

What can Klára help you with?

She will help you build a strong brand, manage its growth and expansion into foreign markets, and set the right product strategy. She will advise you on how to combine data with intuition when making decisions, find the right balance between retail and online sales, and build long-term customer value. She will also share her experience with the role of an owner, company culture and finding a balance between business and family.

Tomáš Arsov

Founder, TOMAS ARSOV

Tomáš Arsov is a renowned hairdresser, entrepreneur and founder of the well-known Czech brand TOMAS ARSOV, which, in addition to hair care, also focuses on skin care, body care, fragrances and food supplements, with the aim of bringing joy and visible results. Since 2013, when he founded his hairdressing institute, his brand has grown into a comprehensive cosmetics brand with scientific foundations and global potential.

What can Tomáš help you with?

Definitely with marketing and communication. Don’t hesitate to come to Tomáš with business matters as well – he will also be happy to discuss product development with you.

Lukáš Nejedlý

Co-founder of VyprodejPovleceni, SCANDIShop and NOOKIT

Lukáš leads technology and marketing at a group of home textile and furniture e-shops that sells in ten European markets under brands such as Výprodej Povlečení, Scandishop and NOOKIT. He built the group’s operations on Shoptet and connected them with automations – from orders and accounting to marketing, carriers and marketplaces. AI translates their content, prepares campaigns and keeps an eye on the numbers across all countries every day. He believes that expansion and growth should not be solved by hiring more people to copy data, but by well-designed processes.

What can Lukáš help you with?

E-shop automation and integration with other systems, putting AI into real-world operations, and the technical and marketing side of expanding abroad (localisation, payments, VAT/OSS, etc.).

Michal Bilka

CMO, Astratex

Michal Bilka is the CMO of Astratex, one of the largest online lingerie retailers in Central and Eastern Europe, which today sells in 14 markets with a turnover of over CZK 1.4 billion. He came to marketing by an unusual route – through programming, mobile app development and strategic management at Slevomat, where he gained a data-driven approach to decision-making. At Astratex he has long been building a balance between performance and brand marketing and developing partnerships with brand ambassadors – for example with Iva Kubelková, now for the tenth year.

What can Michal help you with?

He will help you find the right balance between performance and brand marketing, create a working content strategy and use video effectively. He will also advise on managing marketing across multiple countries, working with data and customer segmentation, and building long-term partnerships with brand ambassadors.

Gabriela Dědičová

Founder of TIAMI

Gabriela Dědičová is the founder of the Czech jewellery brand TIAMI, which she has been building for six years and which was the first in the Czech Republic to work exclusively with lab-grown diamonds. She has been in the diamond world for more than 15 years, having started her career with mined diamonds. She entered the field after years of working in healthcare and living abroad in Australia, New Zealand and Ireland. Among her customers she is known for her very personal approach and her emphasis on trust, authenticity and individual care. In her work she speaks openly about the darker sides of the diamond industry, as well as about sustainability and the courage to start again. In 2025 she spoke at TEDxPragueWomen with the talk “57 Facets of Life”, sharing her personal and professional story of transformation and the courage to change one’s life.

What can Gabriela help you with?

She will advise you on how to build an authentic brand, earn customer trust and turn a personal approach into a competitive advantage. She will also share her experience with communicating an innovative product, educating the market, sustainability, and the courage to start over and build your own business from scratch.