Expansion: YES or NO?

13:30 – 15:00

Expanding into foreign markets sounds like a natural growth step. But when does it actually make sense? In this discussion we'll break down when to cross borders — and when not to. We'll cover goals for different markets, localisation, taxes, logistics and differences in customer behaviour.

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90-minute discussion

Join the debate, share your experience, ask the tough questions. Connect with people facing similar challenges. Gain new perspective and valuable know-how.

Only 35 participants

Meet a specialist in the field and a selected successful e-commerce owner with rich hands-on experience. In a group of 35 participants, with no recording.

VIP networking

When the discussion ends, step into the VIP zone and pick up where the Roundtable left off, with a cup of good coffee and a bite to eat. Don't forget to come to the Afterparty!

Moderator

Dan Tržil

podcasts Proti Proudu & BYZNYScast

Dan is the Czech Republic's first podcaster. For 9 years he has been developing the Czech podcast scene, producing his own and client podcasts. He brings experience from interviews with many successful entrepreneurs to his role moderating this year's Roundtables.

Specialist

Petr Bureš

Co-Founder uLab

For 12 years Petr has been directing marketing strategies and campaigns for e-commerce companies heading abroad — including projects like Ovečkárna, Goldea, Posedla and Fabini.

E-commerce owner

Antonín Štětina

CEO Kulina

As CFO/COO and later CEO, he steered the €500M e-shop Feedo back to profitability after a major restructuring. He co-owns and runs Kulina Group (€20M), operating Kulina e-shops and stores across 24 EU countries.

E-commerce owner

Klára Borlová

founder Little Shoes

Klára is the founder and owner of Little Shoes, where you can choose from the most comfortable barefoot shoes across more than 90 brands. She runs 5 e-shops and has first-hand experience expanding into Germany and Poland.

UNFORGETTABLE AFTERPARTY

19:00–1:00, Terminál Karlín

Last year we wrapped up Reshoper with a legendary party at Terminál Karlín, a venue in the heart of Karlín beneath the Dva Kohouti brewery. The space was packed and we had an incredible evening — so we think a party like that deserves a repeat. Look forward to unlimited local beer, fresh langos, craft fries and tapas all evening. Want to network? We'll have quieter spaces ready. Want to party? There will be a party!

FAQ

What is a Roundtable?

A so-called "round table" where a small group of people discusses a specific topic. Roundtables combine the best of masterminds and panel discussions — expertise, sharing experience, and conversations between professionals with different viewpoints and real-world practitioners. Privacy is key — discussion always takes place in a smaller group of max. 35 people, where everyone has the chance to participate and make valuable new connections in an intimate setting.

What's included in the Roundtable price?

You can buy a ticket to one Roundtable for 2 490 CZK, or 3 490 CZK if you want to continue the evening at the Afterparty. The Roundtable is a 90-minute discussion with max. 35 participants. The price includes all-day access to the Roundtable pavilion networking zone, with coffee, soft drinks and catering available throughout the day.